Cloud & AI / Media
Music Distribution Platform
A leading music technology company needed a complete platform re-architecture, not incremental fixes. Quantiva delivered a cloud-native pipeline that cut distribution time from two days to thirty minutes and opened an entirely new AI-powered revenue stream.
48h→30m
from upload to global distribution
Challenge
Processing delays of 24-48 hours between file upload and DSP distribution. High error rates in metadata and audio normalization caused costly rejections.
Solution
Cloud-native, event-driven audio pipeline with automated validation, real-time metadata enrichment, loudness normalization, and AI modules for genre/mood tagging and anomaly detection.
Result
Processing time reduced from 48 hours to under 30 minutes. 95% reduction in error rates. DSP rejections eliminated entirely. Manual QA reduced 70%.
Impact
Throughput scaled 10x for peak volumes. ~33% of artists opted into AI-powered mastering, creating an entirely new revenue stream for the platform.