Unlocking Growth with Insights
By Quantiva Team
How Data-Driven Insights Helped a Global Energy Leader Expand Its Sales Pipeline by $1.2B Annually
At Quantiva, we believe that the right data used the right way drives growth, optimizes workflows, and creates opportunities that would otherwise go unnoticed.
The Challenge: Identifying Turbines in a Complex, Dynamic Market
A global energy company faced a critical problem: though they lead in gas turbine sales and maintenance services, they couldn't accurately determine when competitor turbines would need servicing. The obstacle stemmed from gas turbine maintenance schedules varying based on usage patterns, fuel type, and environmental conditions. Traditional asset tracking proved inadequate for predicting maintenance timing accurately, leaving sales teams unable to engage operators before competitors secured contracts.
The Solution: Leveraging Data and AI for Market Insights
The approach involved multiple components:
- Industry Databases: Used existing turbine databases as a foundation
- Satellite Imagery: Analyzed Sentinel satellite data to detect turbine exhaust patterns and operating status
- Data Normalization: Enriched datasets and integrated them into Salesforce for actionable sales insights
- Predictive Analytics: Built cloud-based models to prioritize outreach based on maintenance probability
The Impact: A $1.2 Billion Increase in Addressable Market
The results transformed operations. By expanding their addressable market by $1.2 billion annually, automated lead generation became scalable. Sales teams shifted from guesswork to data-driven decisions, engaging operators at optimal times with high-probability opportunities.
This engagement demonstrates how AI, satellite imagery, and predictive analytics create substantial business opportunities and unlock revenue streams through strategic automation and data quality improvement.